Daughters & Dads Activity Films
- Live
- Fundamentals
Practical film resources reframing perceptions of exercise for girls
OVERVIEW
Women in Sport’s Daughters and Dads Active and Empowered is a free physical activity and education programme for girls and their fathers/father-figures who want to be more active together.
The award-winning programme supports families to be more physically active, increase sport skills proficiencies and improve girls’ confidence, resilience, social and emotional well-being.
CHALLENGE
To create 35x unique 30-40’ activity films to match face-to-face delivery, as part of new digital resources for the programme.
WHAT WE DID
- Concept and Film Treatment
- Full Production
- Daughters and Dads Styling
- Editing
The films use fun and empowering techniques to reframe perceptions of exercise, using wide ranging, beneficial and enjoyable activities, including rough and tumble. Giving families confidence to improve what they enjoy doing together already, whilst trying out new forms of exercise.
IN PARTNERSHIP WITH
Impact
800x
Girls and Dads reached on the programme
96%
participation rate in using the activity films
30% more dedicated exercise time reported
by families taking part
Girls taking part confirmed more confidence
in sports skills
Online legacy built for activity films
to be shared in communities UK-wide
51% of parents
reported understanding their children better by using the resources
Increased family awareness
of gender stereotypes
Girls and Dads outlined an uplift
in regular bursts of games, races and ‘play’, boosting activity levels in less structured ways
Finalist
of the UK Active Awards
“I used to feel really insecure in P.E. because I couldn’t do it the first time. But now I have definitely learnt new skills that I can use in sport and now feel like if I keep trying, I will get there.”
– Girl from programme
“5/5. We enjoyed the films so much, it shows we don't need to do expensive things with our girls, just throwing and catching balls made their little faces light up! 👍 Well done 👏”
– Dad from programme
What the stakeholders think
“Our families have really valued the high quality production of these new digital activity resources.
It has helped them transition between face-to-face and virtual delivery with ease, remaining engaged and helping the whole family have fun. Practising their sports skills and getting creative with at-home challenges at the same time.”
Lee Warren
ex-Innovation Manager, Women in Sport
Links
Daughters & Dads Programme
Learn more
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