League Leaders on The Offside Rule podcast
1 min
League Leaders partners with AMG – The sports marketing agency powered by purpose
2 min
The partnership will see both parties work together across all areas of their respective offerings including talent management, events, client campaigns and social impact work.
We are delighted to announce our year-long 2026 partnership with sports marketing agency powered by purpose – The Athlete Media Group.
Notably, League Leaders’ charity arm will become AMG’s UK charity partner of choice for 2026 and League Leaders Live, our youth-led creative agency, connecting young talent to sport clients, will act as AMG’s in-house creative agency.
Sport can be a force for good in young people’s lives, if they are given the opportunity to access sport how they want to. This partnership will continue our stand for every young person to have a right to use sport to change their future.
We are anticipating great things in our worlds of youth, sport and creativity in 2026 by partnering with AMG. From the start their purpose was inspiring, and clear, being very closely aligned with ours – that sport can be a force for good in people’s lives, if they are given the opportunity to access sport how they want to.
With the potential of AMG’s vast roster of sport talent and their ability to create paid work opportunities for young talent through our creative agency League Leaders Live, means the two organisations are going to be making waves across the sport sector and beyond. Keep your eyes peeled for LL x AMG!
Paul Jenkins, Founder & CEO of League Leaders
I am delighted we have partnered with League Leaders. Their experience & work with young people and cutting edge youth brands is so inspiring. To have such talented 16-24 year olds on the front line of real life insight fuelling our creative solutions for clients is hugely exciting.
Their work is authentic, honest and very real powered by their own human stories and I’m excited to see the work we can do together for brands.
Mark Middlemas, Founder & CEO of AMG
League Leaders is The UK's only Youth-Led Sport x Creativity Platform and Community, with a unique three-pillar model: Charity x Creative Agency x Brand. Changing young people’s futures with sport, powered by youth and made with creativity. We enable underrepresented young people aged 14-24 from disadvantaged communities UK-wide to access sport: playing it, redesigning it, working in the sector and growing as leaders in life.
AMG is the sports agency powered by purpose-driven talent. It harnesses the superpowers of elite athletes & other pioneering talent from around the world to help brands grow their reputations and bottom lines.
For all enquiries please contact: mark@athletemedia.co.uk / paul@league-leaders.com
Links
The Athlete Media Group
Website
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